Pricing Philosophy
At Pawlus Design, our rates reflect decades of footwear-and-product-design expertise, deep industry connections, and a collaborative process that ensures you get market-ready solutions. We offer both à la carte packages and retainer options—so you can choose the engagement model that best aligns with your goals and budget.
Three billing formats to meet you needs and budget
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Retainer and On-going Advisory services ( billed monthly)
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Project based billing
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Hourly
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Description: A monthly block of hours (e.g., 10, 20, 40 hours/month) that you can apply toward design leadership, trend analysis, or incremental product launches.
When to Use: You anticipate multiple projects, need continued strategic oversight, or want priority access to our team.
Retainer rates ( Monthly Fee Structure / 4 month minimum contract
Hours/Week
2.5 Hr
5.0 Hr
10 Hr
15 Hr
20 Hr
20+
Monthly Amount
$2,438
$4,875
$9,750
$14,625
$19,500
Negotiable
Description: One-off engagements with a fixed scope and deliverables (e.g., a single seasonal footwear design, a sustainability audit, or a brand workbook).
When to Use: You know exactly what you need and have a defined timeline.
project rates ( flat fee estimates)
New Last
New Upper Pattern Concepts existing outsole
New Outsole / 2D Tread Design Concepts
Totally New / Outsole + 1 Upper + Hero Colorway
Totally New / Outsole + 3 Uppers +Colorways
Multiple Outsoles + Multiple Style Collection
Pricing based on complexity factor / timeframe
$ 500 - $1000
$500 per style
$2,000 - $5,000
$7500 - $10,000
$10,000 - $12,500
Retainer
Description: Pay-as-you-go access to design strategy calls, trend insights, or quick problem-solving sessions.
When to Use: You need an occasional 1–2 hour deep dive without committing to a full package.
Hourly Rate for all services
$225 / Hour
On-site visits — whether at your team’s office or a
supplier’s factory — help us:
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Validate capabilities: Inspect equipment, materials, and samples firsthand.
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Resolve issues quickly: Provide real-time feedback to reduce sampling cycles.
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Build relationships: Strengthen trust with factory partners for smoother collaboration.
When travel is required, we clearly communicate timing, goals, and estimated costs in advance.
International Development trip example
Factory Visit Vietnam,
5 Days International Airfare
Lodging (Business Hotel)
Ground Transportation
Visa & Entry Fees
Per-Diem (Meals & Incidentals)
Factory Interpreter/Guide
Total (5-Day Trip)
Extended Trip (7+ Days)
includes + 10% Handling fee
Typical Coach Fare
$1200 - $2500 Round Trip
$150 - $250 / night
$60-$120 / Day
$100 - $250 / Trip
$100 - $150 / Day
FREE - $150 / Day if needed
$3K - $5K
$4K - $7K
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typical Range
$450 - $750
$175 - $250 / night
$350
$90 / day
$860 - $1685
1- 2 day Domestic trip Example
Los angeles or Portland
airfare
hotel
ground (uber) - Airport to city
per-diem (including travel days)
total estimate (1 Day or 2Day)
+ 10% Handling fee
Other capabilities
2D Color renderings / Materials / Graphics
2D CAD / mold drawings
3D Wireframe model making
virtual 3D colorways + Animations
mold drawings / moldshop coordination
Mockup / Sample Making /
EVA/Rubber/PU / TPU
stitched uppers /Pullovers
Salesman Sample prototypes
Services can be tailored to meet your particular Needs.
Some services are provided from the moldshop and factory sample making process.
Services like 3D Virtual shoe modelmaking can be added as an additional Fee Structure.
Client will be responsible for
Shipping Charges of samples
and Materials needed for sample making.EACH CLIENT PROJECT WILL GO THROUGH A SOW CONTRACT WHERE WE WILL OUTLINE KEY GUIDELINES OF THE PROJECT.
Scope of Work — Key Terms & Components
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Project Overview
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Deliverables
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Process and Milestones
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Timeline
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Roles and Responsibilities
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Revisions
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Ownership and Rights
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Fees and Payment Terms
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Communication and Check-ins
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Out of Scope
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