CASE STUDY
LUCCHESE BOOTMAKER - FRONTIER TECH
Since 1883, Lucchese Bootmaker has been perfecting the art of crafting great fitting boots that deliver all day comfort and performance in cowboy boots.
Lucchese was looking to build a new strategic product collection with key retail partners to offer innovation, and the premium brand experience to consumers beyond what the competition offers.
Frontier Tech was a fantastic design opportunity working with a world class Lucchese product team, and AMG, Advanced Manufacturing Group specializing in work boot development and engineering.
PROJECT DESCRIPTION
Lucchese Frontier Tech is a modern expression of the Bootmaker legacy into state-of-the-art work boots. Crafted in the best factories in the world with experts in work boot construction, development and engineering, this collection brings Lucchese Fit, Leather, Finishes, and Western aesthetics out into real world job sites.
ROLE - DESIGN CONSULTANT
Recruited to this consulting role to spearhead a rapid growth project for state-of-the-art Steel and Nano toe work boots, as well as casual life-style line extension. Reported to the president, key board members, and owner—guiding executive decision-making, such as strategizing and project planning, and collaborating extensively and cross-functionally across the organization.
WHY IT IS INNOVATIVE
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Custom Vibram Outsole that Mud releasing outsole design that kick out debris.
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Slip resistant sole ridges to grip on any surface for optimal traction
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Flex sole design - underfoot protection with flexibility in every step.
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Pulsion fit system - Medium and Wide insoles included in every box allowing consumer to optimize the best fit.
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Oil & Chemical Resistant Materials - the best materials and construction standards to meet real-world-work job site requirements.
