"Design has the power to spread new ideas, transform brands, build communities, and delight consumers."
An accomplished and dynamic executive creative leader with hands-on industry experience defining and driving product design concepts and product creation strategies.
Proven record of product design leadership, developing, steering, and delivering innovative footwear and apparel products.
Dedication to driving storytelling and brand expression with consumer insight, data, and trend forecasting. Unique product experience working for heritage, outdoor Performance, and luxury brands such as Timberland, Keen, and Lucchese.
Creative direction drives product design to solve consumer needs with innovation and insight.
Footwear and Apparel design leadership experience
Orchestrated strong color direction strategies, seasonal trend insights, and materials innovation into the design process and collection build.
Oversaw design collaboration with BMW Los Angeles Designworks studio to unify brand design strategy for product and experience.
Led the design team to focus toward technology platforms through the creation of aesthetic and functional guidelines.
I BELIEVE IN DESIGN IN ALL IT'S FORMS
Innovative, consumer-focused designer with a passion for unlocking newness and launching powerful product and brand expressions. Proven success in developing brand elevating products to inspire global consumers and generate commercial growth.
Passionate brand builder with strategic and creative skills managing creative teams with a collaborative eye toward the future. An empathic design approach that leverages deep consumer understanding while amplifying the core brand ethos and DNA.